Where The HELLES Summer?

A question I'm asking myself this year! I'm not a lager fan, but I've read a helles is a lager that is slightly maltier and less hoppy than a pilsner. This fits the bill, and I'll take it over a pilsner any day. This beer is good, and an excellent entry to craft beer. Why hasn't the mainstream Bud/Miller/Coors world tried this offering yet? Southern Tier again does not disappoint. This ale drinker has polished off these lagers right quick! ID

12oz bottle, 4.6% ABV
Southern Tier Brewing Company
Lakewood, NY
purchased at Kenwood